Opinions of a (Data Driven) B2B Marketer
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Precision Selling with ABX: Leveraging Data for Maximum Impact
How Sales & Marketing Can Use Prospect Engagement Signals to Drive Pipeline Success
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Advertise with Impact and Zero Waste
Too long didn’t watch: CPL is a terrible KPI for your media, no one fills out forms, and marketing is a revenue generator, not a cost center.
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Current Fav: Lead Ads
Lead ads are crushing it when it comes to email acquisition for my clients.
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How To Choose the Right KPI for Your Programmatic Vendor
Not all KPI’s are created equal. Some will make you look good temporarily while others will really introduce you to your next best customer.
Got any book recommendations?
Alicia Alongi 